Forget pumpkin spice: Starbucks has a new focus on health—and protein

While summer’s end typically means the start of Pumpkin Spice Latte (or PSL) season, Starbucks is tempting customers with a new flavor: coconut.

The coffee chain has announced the expansion of two new drinks, the Coco Matcha and Coco Cold Brew. They layer matcha and cold brew foam, respectively, on top of coconut water. Starbucks is expanding these drinks to more stores as part of its “plan to accelerate health and wellness innovation,” the chain told Fast Company.

In July, Starbucks tested the duo in New York City as part of its “Starting 5” innovation program. Basically, the company tries out a new idea in just five shops, and sources barista and customer feedback to see if it’s worth an expansion.

The Coco Matcha and Coco Cold Brew must have gone over well, as Starbucks is testing them in another 400-plus stores. Starting today, August 21, the coconut water-based drinks will roll out at locations across New York City, Los Angeles, and select cities in the midwest.

Starbucks told Fast Company that the latter list includes:

• Cedar Rapids, Iowa
• St. Louis, Missouri
• Springfield, Illinois
• South Bend, Indiana
• Madison, Wisconsin
• Milwaukee, Wisconsin

The company appears to be leaning into its focus on health recently. It’s also aiming to launch protein cold foam later this year, after seeing a 23% year-over-year increase in cold foam modifications, CEO Brian Niccol stated during Starbucks’ third-quarter earnings call in July. He added that Starbucks also tested the protein cold foam through the Starting 5 program.

But if you still want pumpkin over coconut, don’t fret: Starbucks’ Pumpkin Spice Latte makes its 2025 debut on Wednesday, August 26.