McDonald’s big announcement is a Spicy McMuffin and the return of the Snack Wrap: Both arrive this week

Fast food giant McDonald’s is rolling out two big additions to its menu this week, including an old crowd-pleaser and a new take on a 50-year-old breakfast sandwich. Here’s what you need to know about the company’s Spicy McMuffin breakfast sandwiches and the return of the Snack Wrap.

McDonald’s debuts new line of Spicy McMuffin breakfast sandwiches

The McDonald’s Egg McMuffin breakfast sandwich is perhaps the most iconic fast food breakfast item in the world. As a matter of fact, it’s so iconic that McDonald’s has a page on its site dedicated to the history of the Egg McMuffin.

The delectable breakfast sandwich was first invented in 1971 by Herb Peterson, a McDonald’s owner in Santa Barbara, California. In 1972, the sandwich got its “Egg McMuffin” name and went on sale in test markets for just 63 cents apiece. And in 1975, McDonald’s rolled out the Egg McMuffin nationally.

Egg McMuffin 50th anniversary

Yes, it has now been 50 years since the Egg McMuffin’s national rollout, and in celebration of this milestone, McDonald’s is releasing a line of new Spicy McMuffin breakfast sandwiches.

The Spicy McMuffin sandwich has the egg, cheese, and bacon we all love, with the addition of a Spicy Pepper Sauce. McDonald’s is also releasing the Spicy Sausage McMuffin and the Spicy Sausage McMuffin with Egg to complete the lineup.

What is the release date for the Spicy McMuffin?

The Spicy McMuffin sandwiches go on sale today, Tuesday, July 8, and will only be available for a limited time. According to McDonald’s, they will be available at participating locations across the United States.

The beloved Snack Wrap returns, too

But what McDonald’s fans seem most excited about is the return of the Snack Wrap. The wrap was originally introduced in the United States in 2006 and became a favorite among many due to its crispy chicken and burrito-like form factor, making it easy to eat on the go. 

The Snack Wrap featured white meat chicken, cheese, lettuce, and a choice of sauces.

But in 2016, McDonald’s discontinued nationwide sales of the Snack Wrap in the United States due to declining sales. Some locations still sold the handheld menu item until 2020, before it disappeared for good.

But now the Snack Wrap is back. McDonald’s has confirmed it will go on sale on Thursday, July 10. According to Axios, it is expected to be a permanent menu item and will cost $2.99.

Will menu changes help McDonald’s sales?

McDonald’s is bringing back the Snack Wrap and introducing new versions of a beloved classic at a time when consumers are increasingly conscious of the prices they pay for fast food, which was once seen as a reliable, low-cost meal option.

In recent years, fast food prices have skyrocketed, causing consumers to question their value. 

Many fast food places have been trying to lure price-conscious consumers back with time-limited deals and special menu items, hoping that these will help boost their bottom line.

As for McDonald’s most recent quarter, fiscal Q1 2025, the burger chain reported a global comparable sales decrease of 1%. Sales were even worse in the United States, where comparable sales decreased 3.6%.

Since the beginning of the year, shares of McDonald’s Corporation (NYSE: MCD) have been on a bumpy ride. After falling to a year-to-date low of below $277 per share in January, MCD stock bounced back to highs of over $321 in May. But since then, MCD shares have tumbled again to close at under $294 as of yesterday. Since the new year began, MCD shares are now up about 1.2%.

Over the past 12 months, MCD shares have increased nearly 17%.