Aitch teams up with Anne-Marie to tackle modern romance on new single ‘LUV?’

Aitch has released a new track about the trials of modern love titled ‘LUV?’, featuring singer Anne-Marie.

The track is taken from his upcoming album, ‘4’, which is due to come out this June. Produced by MOJAM, the new release explores themes of modern romance and the games people play with it.

It features Anne-Marie’s vocals and is accompanied by a colourful and fun music video directed by Gabriella Kingsley. Watch the music video for ‘LUV?’ below.

Last week Aitch announced his second album ‘4’, a love letter to his hometown of Manchester. The BRIT Award-winning rapper is set to release the anticipated follow-up to his 2022 debut ‘Close To Home’ on June 20 via NQ Records/The Orchard, and you can pre-order/pre-save it here.

Explaining the inspiration for the album, Aitch has said: “This album represents, first & foremost, my postcode. My postcode is M40, and for years, since we were kids, when we used to take pictures, we always used to throw 4’s up. It used to be our thing; we were always repping the 4. So with that being said, this is welcoming people into the ’4’!”

“Even though this album isn’t necessarily as personal or as vulnerable as ‘Close To Home’ was, this is just a whole other side of my brain, where I’m just letting it all out, letting the vibes out, and just showing people what time it is where I’m from,” he added.

“Especially being from Manchester, I feel like sometimes a lot of things are hidden. Because the scene is very London-centric, we don’t always get a look in sometimes, so this is me just ripping that canvas and bringing people into what’s going on over here.”

In other Aitch-related news, he made a surprise appearance at a rave on a train last month, after he sent fans on a hunt by scattering train tickets across cities in the North of England.

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