I/O versus io: Google and OpenAI can’t stop messing with each other


The leaders of OpenAI and Google have been living rent-free in each other's heads since ChatGPT caught the world by storm. Heading into this week's I/O, Googlers were on edge about whether Sam Altman would try to upstage their show like last year, when OpenAI held an event the day before to showcase ChatGPT's advanced voice mode.
This time, OpenAI dropped its bombshell the day after.
OpenAI buying the "io" hardware division of Jony Ive's design studio, LoveFrom, is a delightfully petty bit of SEO sabotage, though I'm told the name stands for "input output" and was decided a while ago. Even still, the news of Ive and Altman teaming up quickly shifted the conversation away from what was a strong showing from Google at this year's I/O. The dueling announcements say a lot about what are arguably the world's two foremost AI companies: Google's models may be technically superior and more widely deployed, but OpenAI is kicking everyone's ass at capturing mindshare and buzz.
Speaking of buzz, it's worth looking past the headlines to what OpenAI actually announced this week: it's paying $6.5 billion in equity to hire roughly 55 people from LoveFrom, including ex-Apple design leaders E …
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