Today kicks off Krispy Kreme’s most fleeting treat of the year

Aug 11, 2025 - 20:20
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Today kicks off Krispy Kreme’s most fleeting treat of the year

Pumpkin Spice lovers rejoice! While we’re still battling the summer heat, Krispy Kreme just brought back the iconic fall flavor in its doughnuts and drinks, but you’ll need to act fast. 

In a recent announcement, the doughnut giant said its Pumpkin Spice Original Glazed doughnut will be available Aug. 11 through Aug. 17. So, those who want to get their hands on the fall favorite will have one week to snag it.

Pumpkin Spice won’t go away forever on Friday. Krispy Kreme has also brought back its Pumpkin Spice Latte, Pumpkin Spice Coffee (hot or cold), as well as its Pumpkin Spice Cake doughnut. All three will be available throughout the fall starting Aug. 11.

“Pumpkin spice fans are counting down the days to their favorite season and we’re happy to kick it off by bringing back our Pumpkin Spice Original Glazed doughnut – earlier and for a longer period,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “But it won’t be around long. Let Pumpkin Spice Season begin!” 

Krispy Kreme is not the only fast food restaurant getting an early jump on Pumpkin Spice season. Starbucks already announced its PSL (Pumpkin Spice Latte) would return earlier than usual this year, too. While it usually doesn’t hit the menu until September, this year the drink is back on Aug. 26. Starbucks said in the announcement that the flavor is already available in stores in the form of coffees and creamers.

Dunkin is about to drop its fall menu, as well, according to Markie Devo, a popular food blogger who is known for having the inside scoop on food releases. The drop is said to be scheduled for Aug. 20 (Dunkin hasn’t confirmed or denied the menu or launch date) and, according to Devo, will include Pumpkin Spice Doughnuts, doughnut holes, as well as the Pumpkin Spice Signature Latte, made with “pumpkin swirl, vanilla shot, milk, espresso, whipped cream, caramel drizzle, cinnamon sugar.”

Love it or hate it, the return of Pumpkin Spice offerings is always highly anticipated. And in recent years, the popularity of the flavor has meant its return has come earlier and earlier. The pumpkin pie spice market is projected to reach $1.1 billion this year, with a predicted growth to $2.2 billion by 2032, according to Coherent Market Insights

While summer might feel a tad too early to enjoy Pumpkin flavors for some, and others say climate change has destroyed Pumpkin Spice Season altogether, the flavor hitting menus does serve as a reminder that colder weather is on its way. But for some die-hard Pumpkin Spicers, the doughnuts and drinks bring back the feeling that fall has already arrived, no matter what the calendar says. 

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