AMC Theatres To Run More Commercials Before Movies
The narrative regarding the theatrical experience and its struggle to survive has become less prevalent in recent years, thanks to unique marketing campaigns, longer theatrical windows for films, and premium formats helping to keep audiences invested in seeing things on the big screen. However, the fight to keep movie theaters alive has also come at the cost of exhibitors using advertisers to help maintain revenues. Now, a new report has revealed that AMC Theatres has entered into a new deal with its advertisers, creating a new spot for premium advertisements to run before trailers and the movie, with ad times being extended starting July 1, 2025. That's right: you're about to experience more than 30 minutes worth of commercials and trailers before your movies.
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