Meme stock Krispy Kreme will give away free doughnuts just for wearing this popular shoe—here’s when and why

Doughnut lovers, this one’s for you! Starting in August, you’ll be able to purchase limited-edition Crocs clogs inspired by Krispy Kreme’s glazed doughnuts—and also get a free doughnut, simply for wearing the Crocs into the store.

The Krispy Kreme x Crocs Classic Clogs collaboration will be available for purchase on August 5, with the footwear coming in a specially branded Krispy Kreme doughnut box. The shoes include two interchangeable toe caps of chocolate and strawberry icing with sprinkles, oversized Krispy Kreme Jibbitz charms of the Original Glazed doughnut and Krispy Kreme “Hot Now” light (which customers can swap out depending on their tastes), and a strap around the heels with the Krispy Kreme logo.

In addition, customers will be able to purchase a five-pack of Krispy Kreme Jibbitz charms, with two doughnuts, a dozen box, the iconic paper hat, and the Krispy Kreme logo.

“At Crocs, we’ve always believed in comfort you can customize,” said Terence Reilly, Crocs’ chief brand officer, in a statement. “Because when it comes to self-expression, we ‘doughnut’ hold back.”

If all this Croc talk is making you hungry, take note: From August 4 to 10, while supplies last, Krispy Kreme is also offering a special dozen box featuring the three flavors featured on the Crocs: Original Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles. You can find them at participating Krispy Kreme shops, and for pickup or delivery via Krispy Kreme’s app and website.

How to get the Krispy Kreme x Crocs Classic Clogs

On August 4—a day before the collaboration officially drops—anyone can order the Crocs by visiting any participating Krispy Kreme shop and scanning the Crocs QR code on display.

On August 5, the collaboration becomes available online at crocs.com and in Crocs stores.

When to get a free doughnut for wearing Crocs to a Krispy Kreme store

On August 9, Krispy Kreme will offer a free Original Glazed doughnut to customers who come in wearing their Crocs.

Krispy Kreme as a new meme stock

Krispy Kreme is currently riding the wave of another trend: the meme stock. In short (pun intended), this is when a group of investors use social media to decide which stocks to buy, often in struggling companies at a low price, forcing that stock price to rise. (The stocks are often heavily shorted, according to Reuters, forcing those investors to sell to stop their losses.) The practice has been popularized in part by the Reddit group WallStreetBets.

On Wednesday, shares in Krispy Kreme (Nasdaq: DNUT) jumped 25% in premarket trading before the opening bell, before leveling off as of the time of this writing, up about 4%. This comes one day after the stock rose 26%.

Krispy Kreme has a current market capitalization of $750.15 million. In its most recent earnings report for the first quarter of 2025, the company reported adjusted earnings per share (EPS) of -$0.05, which met Wall Street expectations. However, the company missed estimates on revenue, which fell 15.2% year over year, to $375.18 million.