Showrunner wants to turn you into a happy little content prompter for the ‘Netflix of AI’

Aug 29, 2025 - 21:08
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Showrunner wants to turn you into a happy little content prompter for the ‘Netflix of AI’
A collection of illustrated faces that all resemble various celebrities. The faces are huddled together and looking at the viewer with wide eyes.

As one of the cofounders behind Oculus Story Studio, Edward Saatchi knows how hard it can be to sell people on new tech that bills itself as revolutionary. Even though Story Studio snagged an Emmy for one of its three animated features, a general lack of public interest in VR movies led Meta to shutter Oculus Story Studio back in 2017. The VR era has come and gone, but Saatchi is confident that Showrunner, his new pivot to generative AI that just received an influx of cash from Amazon, can succeed.

Unlike a lot of other gen AI-centric entertainment outfits focused on deploying the technology in ways that audiences aren't necessarily meant t …

Read the full story at The Verge.

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