The dangerously blurry line between wellness and medical tech
Few things scratch my brain like a good beef. Kendrick vs. Drake. Justin Baldoni vs. Blake Lively. On my beat, it's usually two companies fighting over health tech patents. So-and-so copied a feature from so-and-so. The latest dispute on my radar is all about semantics. More specifically, the exact meaning of wellness.
Let me catch you up. On July 15th, the Food and Drug Administration (FDA) sent Whoop a letter. In it, the FDA declared that Whoop - maker of a niche fitness tracker favored by elite athletes - had crossed a line. Its new Blood Pressure Insights feature, the regulator said, was being marketed to customers without undergoing t …
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