It’s more than just a hat

There's a line in showbiz that goes, "There's no such thing as bad publicity." Ian Proulx, CEO of 1047 Games and creator of Splitgate 2 has recently learned the hard way that's not entirely true.

Last week, during the Summer Game Fest keynote livestream, Proulx came out to promote his game wearing a black hat that read, "Make FPS Great Again" - an obvious reference to Donald Trump's Make American Great Again slogan. The Splitgate 2 community, journalists, and regular gamers seized on the hat (and not, you know, the game) immediately calling the statement gross and tone deaf statement. As questions from the Splitgate 2 community poured in, Proulx doubled down on social media saying that he would not apologize and that the hat wasn't a political statement and should be taken at face value.

Today, however, he's singing a different tune. He posted on X with the simple caption, "No excuses, I'm sorry," accompanied by a nearly three-minute video explaining the decision to wear the hat and the intention behind it.

"We needed something to grab attention, and the honest truth is, we tried to think of something, and this is what we came up with," Proulx said.

He acknowledged that he …

Read the full story at The Verge.