James Gunn Wasn't the Right Director for 'Superman'
The theatrical poster for Superman depicts the titular hero, underscored by the tagline, "LOOK UP." There's a double meaning at play here. It refers to the intro of the 1940 radio show ("It's a bird! It's a plane! It's Superman!"), but it also encapsulates how writer-directed and recently promoted CEO of DC Studios, James Gunn, wants audiences to feel about his new movie and cinematic universe.
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