Nintendo’s Switch 1 price hike pushes it from $299 to $339

The original Nintendo Switch, which has cost $299.99 in the US since its release in 2017, is now priced at $339.99 on Nintendo’s online store. Other first-gen Switch models are now more expensive, too, with the Switch OLED going from $349.99 to $399.99, and the Switch Lite increasing from $199.99 to $229.99.

Nintendo said on Friday that its decision to raise the price was “based on market conditions,” just after implementing a similar new set of prices in Canada on August 1st. The US announcement came just one day after President Donald Trump signed an executive order that will impose new “reciprocal” tariffs on a range of countries. Trump’s growing list of tariffs now includes a 20 percent levy on products imported from Vietnam, where Nintendo has transferred most of its production.

Nintendo also issued $10 price increases for the Alarmo and Switch 1 Joy-Cons, which now cost $109.99 and $89.99, respectively. Prices aren’t changing for the Switch 2 console, as well as Switch and Switch 2 games, whether physical or digital.

With the price increase, the Switch OLED is now only slightly less expensive than the $449.99 Switch 2 (which doesn’t have an OLED display). The Switch 2 has been a massive hit so far, selling over 6 million units since launch despite Nintendo struggling to keep up with demand.