Meme stock Krispy Kreme will give away free donuts just for wearing this popular shoe—here’s when and why

Donuts lovers, this one’s for you! Starting in August, you’ll be able to purchase limited-edition classic Crocs clogs inspired by Krispy Kreme’s glazed doughnuts.

The Krispy Kreme x Crocs Classic Clogs collaboration will be available for purchase on August 5, and come in a specially branded Krispy Kreme classic doughnut box. They include two interchangeable images over the toes, of chocolate and strawberry icing with sprinkles, that customers can swap out depending on their taste, and a strap around the heels with the Krispy Kreme logo.

In addition, customers will also be able to purchase a five-pack of oversized Krispy Kreme Jibbitz charms—of the Original Glazed doughnut and Krispy Kreme Hot Light—to put a unique, personal stamp on their Crocs. (Those charms come seperately with two doughnuts, a dozens box, the iconic paper hat, and Krispy Kreme logo.)

If all this Croc talk is making you hungry, the good news is from August 4 to August 10, while supplies last, Krispy Kreme is offering a special donut dozen, featuring the three doughnuts on the Crocs: the Original Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles. You can find them at participating Krispy Kreme shops, and for pickup or delivery via Krispy Kreme’s app, and website.

How to get early access to the Krispy Kreme x Crocs Classic Clogs collab

Looking for early access? On August 4, anyone can order the Crocs, just visit any participating Krispy Kreme shop and scan the Crocs QR Code on display. Then, on August 9, Krispy Kreme will offer customers who come in wearing their Crocs, a free Original Glazed Doughnut.

“At Crocs, we’ve always believed in comfort you can customize,” Terence Reilly, Crocs, Inc. Chief Brand Officer said in statement. “Because when it comes to self-expression, we ‘doughnut’ hold back.”

Krispy Kreme as a new meme stock

At the same time, Krispy Kreme is riding the wave of another trend: the meme stock. In short, pun intended, this is when a group of investors use social media to decide what stocks to buy, popularized by the Reddit group WallStreetBets, often at a low price in struggling companies, forcing that stock price to rise. They are often heavily shorted, according to Reuters, forcing those investors to sell to stop their losses.

On Wednesday, shares in Krispy Kreme (Nasdaq: DNUT), jumped 25% in premarket trading before the opening bell, and have leveled off, as of the time of this writing, up about 6%. This comes one day after the stock rose 26%.

Krispy Kreme has a market capitalization of $750.15 million, In its most recent earnings report for the first quarter of 2025, the company reported an adjusted earnings-per-share (EPS) of -$0.05, which met estimate, but fell below expectations on revenue, which fell 15.2% year-over-year to $375.18 million.