The ultimate Netflix fan experience is coming—here’s how to get yourself on the list

Netflix will open the doors to its two gigantic in-person venues ahead of the busy holiday shopping season, letting fans step inside their favorite shows and movies at these experiential spaces.

The Netflix House at the King of Prussia Mall near Philadelphia will open on November 12, followed by the Netflix House at the Galleria Dallas on December 11. These experiential spaces, which both occupy former department stores, were first announced in 2023 by the Los Gatos, California-based streaming service.

The venues will offer a permanent year-round home for fans to engage with Netflix content, including a mix of complimentary and paid experiences. They are somewhat of a movie theater on steroids, offering theaters to catch screenings of—you guessed it—Netflix movies and shows, as well as some games and other experiences inspired by the streaming giant’s library of content. Both sites will also feature casual, full-service restaurants serving food and cocktails.

Fans can sign up for the wait list to visit each location, including a choice of ticketed experiences. The Philadelphia location will offer mini golf and virtual reality games, while the Dallas location will have a game room.

STEP INTO SHOWS

Netflix will be hyping some of its most-popular shows at these locations, including Wednesday, Squid Game, KPop Demon Hunters, and Love Is Blind. What’s more, the long-awaited final season of Stranger Things will premiere on November 26, eight days after the Philadelphia location opens. There’s an internet joke about what’s happened since the last season of the show was released in 2022—and the Netflix Houses offer a pertinent example, as they were announced and will open sooner than fans get the final season of the show.

Netflix previously announced a third location, planned for the Las Vegas Strip, which is slated to open in 2027.

The streaming giant is obviously betting its subscribers will have an appetite to “play, shop, and taste” their favorite content in-person—and promises to update the experiences within regularly so there’s a reason to return. 

“This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years,” Marian Lee, Netflix’s chief marketing officer said in a statement. 

Netflix is the most popular streaming service among American consumers, and 72% of respondents in a Pew Research Center survey released in July said they ever watch Netflix programming. By opening in-person experiential locations, Netflix will up the ante in the streaming wars, particularly as Hulu will soon be integrated into Disney+.

Netflix reported second-quarter results in July, though executives did not mention the houses in its presentations to investors. The company reported another quarter of steady growth.