Zendaya just designed a stellar new everyday sneaker with On

Actress, singer, and fashion icon Zendaya can add another line item to her résumé: shoe designer.

On co-created its new Cloudzone Moon model with Zendaya and her stylist, Law Roach. It’s an update to the Swiss athletic apparel brand’s existing Cloudzone silhouette, which it released this year, and part of On’s fall/winter 2025 collection. It’s the latest design to spring from a multiyear partnership with Zendaya that On announced last year.

Stylish and minimalist, the Nike-esque Cloudzone model is On’s all-day shoe made with “CloudTec,” the company’s trademarked name for its soft midsole design. The style also has forefoot padding and a breathable mesh upper. Think of it as athleisure for your foot.

This “footleisure”-forward sneaker has also had a few iterations since launch: Zendaya wore the shoes in her April campaign for the brand, and On collaborated with NYC-based lifestyle brand Kith for a pair in February. The new “Moon” iteration has a tan base with red laces and red on the sole; there are also gray and black colorways.

Like Zendaya’s spring/summer 2025 campaign for On, which featured its own trailer for a fake sci-fi movie, the creative behind the brand’s new season is highly produced. Photographer Emily Lipton shot stills of Zendaya wearing the shoes paired with the collection’s bodysuit, jacket, and shorts on a set that looks otherworldly. A companion film was directed by Bardia Zeinali, who’s directed ads for Calvin Klein and H&M, and music videos like Sabrina Carpenter’s “Please Please Please” and Tate McRae’s VMA-nominated “Sports Car” and “Just Keep Watching.”

On saw nearly 43% year-over-year growth in the most recent quarter with revenue of more than $807 million, according to data from PitchBook. The company says apparel is one of the major reasons why. Net sales of apparel nearly doubled in the first three months of the year, cofounder Caspar Coppetti said on an earnings call in May, and there’s more to come. CEO Martin Hoffmann said On has a “highly performance-driven product pipeline” in the works for the rest of the year.

As apparel companies have leaned more and more into athleisure, they have also leaned into marketing their products as a lifestyle choice rather than an athletic one. That means signature sneakers aren’t just for basketball players anymore. They’re for Zendaya, too.