Howdy: Roku Launches Ad-Free Low-Cost Subscription Streaming Service
Say howdy to… Howdy! Roku has launched a new ad-free subscription video-on-demand (SVOD) streamer with access to everything from award-winning favorites like Mad Max: Fury Road, The Blind Side, and Weeds, to '90s comedies and feel-good classics, in a library loaded with thousands of titles. Howdy, as the service is known, is "priced at less than a cup of coffee," says Roku founder and CEO Anthony Wood. He also asserts that Roku's latest offering will complement premium services already on the market — not compete with them.
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