Thrifting is still big business, according to Pinterest

Thrifting is still in fashion for fall. 

That’s according to Pinterest‘s annual fall 2025 trend report. The company surveyed users from January 2025 until March 2025 and found secondhand shopping dominating everything from fashion to home decor as we head into the new season.  

Gen Z are driving the trend, now accounting for more than half of Pinterest users. With their well-documented love for thrift and vintage finds, searches for “dream thrift finds” are up 550%, while searches for “vintage autumn aesthetic” are up 1,074%. 

Just as Pinterest’s male audience is booming, they are also embracing the trend. Searches for “secondhand outfits for men” have jumped 31%. Specifically they have their eye on vintage watches: searches for “vintage luxury watch” jumped by 82% and “best luxury watches for men” are up by 55%.

The data backs this up. The global secondhand market is set to reach $367 billion by 2029, according to ThredUp’s 2025 Resale Report. A recent report by EY found that the global secondhand apparel market is growing three times faster than the overall apparel industry, with 36% of consumers buying secondhand more than ever.

It’s not just clothes people are looking for. Searches for “secondhand kitchens” and “secondhand decor” have also skyrocketed by 1,012% and 283%, respectively. At a time where tariffs are expected to increase the price of goods and skyrocketing costs of living have consumers seeking out a good deal, it’s unsurprising that a renewed focus on thrifting is one way consumers are indulging their shopping habit without breaking the bank. 

To capture the momentum, and make sure they aren’t losing potential customers to popular secondhand platforms like Facebook marketplace and eBay, Pinterest is rolling out the Thrift Shop. Rather than a stand-alone storefront, the new e-commerce feature curates items from vintage and thrift sellers across the platform and lets users build wishlists around their finds.

The first experience of its kind on Pinterest, the Thrift Shop launch is slated to run from 20th August to 26th September. It further demonstrates Pinterest’s continuing evolution from virtual vision board to full-blown shopping destination.